YouTube Money Calculator
Enter your views and video type to estimate what YouTube pays. Long-form videos use real channel RPM data by niche; Shorts use Shorts RPM.
100K views · one video or a month in total, either works.
Estimated earnings
Estimate- An estimate of what YouTube pays channels in the YouTube Partner Program (ads, YouTube Premium and more). It's before taxes and doesn't include sponsorships.
How YouTube earnings are calculated
Estimated earnings = views ÷ 1,000 × RPM
RPM is what you actually earn per 1,000 views. It's measured after YouTube's share and counts views that didn't show ads, so it's lower than CPM, the rate advertisers pay. The same views can earn several times more in one niche than in another.
Long-form RPM by niche (per 1,000 views)
| Niche | Median | 25th–75th percentile |
|---|---|---|
| Education & Science | $10.22 | $2.31–$19.50 |
| Cars & Transport* | $5.69 | $3.17–$9.81 |
| Lifestyle | $2.98 | $1.77–$5.24 |
| News & Politics* | $2.60 | $1.79–$3.62 |
| Entertainment | $2.43 | $0.88–$5.02 |
| Crafts & Handmade | $2.39 | $1.00–$3.90 |
| Tech & Gadgets | $2.33 | $0.70–$3.71 |
| Music | $2.28 | $1.35–$4.16 |
| Food & Cooking* | $2.25 | $1.50–$3.11 |
| Gaming | $2.05 | $0.70–$3.62 |
| Business & Finance* | $2.01 | $0.73–$5.17 |
| Health & Sports | $1.23 | $0.72–$1.53 |
| Kids & Teens | $0.33 | $0.16–$0.88 |
* Fewer than 10 channels in the data. Treat it as a rough signal.
Source: YouTube Studio data from 300 channels that AIR Media-Tech works with (May 2025–May 2026). The median across all 300 channels is $2.30.
YouTube Shorts earnings
Shorts don't earn from ads on each video. YouTube pools the Shorts Feed ad revenue each month (the Creator Pool) and splits it by share of engaged views, and you keep 45% of your allocation. On long-form videos, you keep 55% of the net ad revenue from your own videos.
Shorts RPM is per 1,000 engaged views, not the view count shown on a Short. It sits at $0.07–$0.20 in most niches, about 3–14% of long-form RPM. Music channels earn far more, $0.97–$1.48, because music revenue is added.
Average Shorts RPM by country (2025)
| Country | Per 1,000 engaged views |
|---|---|
| United States | $0.328 |
| South Korea | $0.185 |
| United Kingdom | $0.166 |
| Japan | $0.144 |
| India | $0.008 |
RPM: AIR Media-Tech (12-month medians from 274 channels; 2025 averages by country). Revenue share: YouTube Help.
YouTube monetization requirements
To earn a share of ad revenue, you need to join the YouTube Partner Program. You can apply once you meet either of these:
1,000 subscribers + 4,000 qualified watch hours in the last 12 months
1,000 subscribers + 10M qualified Shorts views in the last 90 days
- Watch time from the Shorts feed doesn't count toward the 4,000 hours.
- Meeting a requirement lets you apply. YouTube reviews your channel before you're accepted.
- From February 1, 2027, you also need at least 10M qualified Shorts views in the last 90 days to earn Shorts ad revenue in a given month.
Based on YouTube Help (checked November 2026)
Frequently asked questions
Know what your views could earn? Schedule your YouTube videos and Shorts with Posteady.
See the YouTube scheduler